![]() Inside the warehouse, she needed a lighting setup that would allow her to cover Hadid’s movements and capture many variations quickly, with only a few fast adjustments to her lens or lights. The mimicked sunlight freed her from worrying about the position of the sun at different times of the day. “When the clients described ‘light and airy and warm,’ that’s what came to mind.” Knowing she couldn’t count on bright sunlight on an October day, she planned to place lights outside the windows. May wanted to show light streaming through the windows. The shoot took place in a warehouse-like space in Paterson, New Jersey, which had many wide, multi-paned industrial windows on one side of the room. “Everybody knew it would be a lot of outfits, and a lot of asks,” May recalls. They also wanted to show Hadid wearing multiple products in a variety of scenarios-arriving, working out, cooling down, packing her gym bag, then relaxing in a dressing room. “Personally, cinema has always been a huge inspiration for me.” On some assignments, she creates a single frame that hints at an unfolding story, but on a shoot for Reebok last fall with model and Reebok spokesperson Gigi Hadid, May shot multiple setups as if she were following the subject through her fitness routine.Ĭreatives from Reebok’s ad agency, Roundhouse, referenced images in May’s portfolio in describing the “atmospheric, light, airy and warm” look they were going for. That’s a reflection of her directing work, she says. ![]() Photographer/director Monica May says many of the clients who hire her to shoot fashion and portraits seek her out because of her ability to create a sense of mood and narrative in her photographs. ![]() Creatives: Joe Sundby, executive creative director Mako Miyamoto, creative director Mike Torretta, art director ![]()
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